Verwandte Artikel zu Mastering Marketing Management (Master Series (Business))
Inhaltsangabe
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
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Über die Autorin bzw. den Autor
ROGER CARTWRIGHT was formerly Director of the Centre for Customer Relations, Perth College. He has written many texts including Mastering Customer Relations and Mastering The Business Environment. He has worked for a large number of organisations and is currently a management consultant.
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Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
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Mastering Marketing Management (Master Series (Business))
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Paperback. Zustand: Very Good. Mastering Marketing Management (Master Series (Business)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780333948972
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Mastering Marketing Management
Verlag:
Palgrave Macmillan Limited, 2002
ISBN 10: 0333948971
ISBN 13: 9780333948972
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 56253372-20
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Mastering Marketing Management (Master Series (Business))
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780333948972
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Mastering Marketing Management (Master Series (Business), 8)
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-397-823
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