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Mastering the Business Environment (Master Series (Business)) - Softcover

Cartwright, Roger

 
9780333929377: Mastering the Business Environment (Master Series (Business))
Softcover
ISBN 10: 0333929373 ISBN 13: 9780333929377
Verlag: Palgrave, 2001

Inhaltsangabe

Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

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Über die Autorin bzw. den Autor

ROGER CARTWRIGHT, previously Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, is a consultant and writer specialising in management skills, organisational behaviour, customer relations and tourism.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

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Verlag
Palgrave
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0333929373
ISBN 13 
9780333929377
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland