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Mastering Customer Relations (Master Series (Business)) - Softcover

Cartwright, Roger

 
9780333801598: Mastering Customer Relations (Master Series (Business))
Softcover
ISBN 10: 0333801598 ISBN 13: 9780333801598
Verlag: Palgrave, 2000

Inhaltsangabe

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.
The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.

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Über die Autorin bzw. den Autor

ROGER CARTWRIGHT is Director of The Centre for Customer Relations at Perth College in Scotland, one of the constituent members of the Highlands and Islands University Project (UHI). He is the Course Team Convenor for the proposed UHI Management Development Programme at postgraduate level. Roger has both written and edited texts on the subject of Management.

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Verlag
Palgrave
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0333801598
ISBN 13 
9780333801598
Einband
Taschenbuch
Anzahl der Seiten
252
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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