Inhaltsangabe
This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.
The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.
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Über die Autorin bzw. den Autor
ROGER CARTWRIGHT is Director of The Centre for Customer Relations at Perth College in Scotland, one of the constituent members of the Highlands and Islands University Project (UHI). He is the Course Team Convenor for the proposed UHI Management Development Programme at postgraduate level. Roger has both written and edited texts on the subject of Management.
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Mastering Customer Relations (Master Series (Business))
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Mastering Customer Relations (Master Series (Business), 13)
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-C-026-02856
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Mastering Customer Relations
Verlag:
Palgrave Macmillan Limited, 2000
ISBN 10: 0333801598
ISBN 13: 9780333801598
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Mastering Customer Relations
ISBN 10: 0333801598
ISBN 13: 9780333801598
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Taschenbuch. Zustand: Neu. Neuware - This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format. Artikel-Nr. 9780333801598
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