Verwandte Artikel zu Services Marketing: Text and Cases

Services Marketing: Text and Cases - Softcover

Baron, Steve; Harris, Kim

 
9780333777930: Services Marketing: Text and Cases
Softcover
ISBN 10: 033377793X ISBN 13: 9780333777930
Verlag: Palgrave Macmillan, 2002

Inhaltsangabe

This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.

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Über die Autorin bzw. den Autor

STEVE BARON is a Professor of Services Marketing in the Department of Retailing and Marketing at Manchester Metropolitan University and also holds a chair in Services Marketing. - KIM HARRIS is senior lecturer at Sheffield University Business School.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
033377793X
ISBN 13 
9780333777930
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Koch-Chemie GmbH
https://www.koch-chemie.com

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