Verwandte Artikel zu Marketing Management: A Relationship Marketing Perspective

Marketing Management: A Relationship Marketing Perspective - Softcover

Cranfield School Of Management, Marketing And Logistics Group

 
9780333777503: Marketing Management: A Relationship Marketing Perspective
Softcover
ISBN 10: 0333777506 ISBN 13: 9780333777503
Verlag: Red Globe Press, 2000

Inhaltsangabe


Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout.
Through the book contributors explore five key areas:
* The Role of Relationship Marketing in Business
* The Customer Retention Audit
* Creating Customer Value Through the Expanded Marketing Mix
* Planning and Organising for Relationship Marketing
* Relationship Marketing in Action
With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/cranfield/

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Über die Autorin bzw. den Autor

Cranfield School of Management is a leading European Business School with an international reputation for the outstanding quality of its MBA programme. The author team have extensive experience of working with organisations through consultancy, sponsored research and teaching. The book is based on the theory developed by Christopher, Payne and Ballantyne.

Von der hinteren Coverseite


Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout.
Through the book contributors explore five key areas:
* The Role of Relationship Marketing in Business
* The Customer Retention Audit
* Creating Customer Value Through the Expanded Marketing Mix
* Planning and Organising for Relationship Marketing
* Relationship Marketing in Action
With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/cranfield/

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Red Globe Press
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0333777506
ISBN 13 
9780333777503
Einband
Taschenbuch
Anzahl der Seiten
313
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar