Retail Strategy: Planning and Control - Softcover

Hanrahan, Jack

 
9780333752357: Retail Strategy: Planning and Control
Softcover
ISBN 10: 033375235X ISBN 13: 9780333752357
Verlag: Red Globe Press, 2000

Inhaltsangabe

This new book sets out to provide a structured approach to retail strategy and implementation.
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.

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Über die Autorin bzw. den Autor

DAVID WALTERS is is an Associate Professor in Marketing in the Department of Business, Macquarie University, Sydney. An experienced academic, he has written seven books on the topic of retailing. He has also worked as a consultant for many years with several top retailing brands.

JACK HANRAHAN is a Retail Operations Manager within an electronics firm. After 20 years of experience in retailing, he now has responsibility for over eighty stores and approximately 1,700 staff.

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Verlag
Red Globe Press
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
033375235X
ISBN 13 
9780333752357
Einband
Taschenbuch
Anzahl der Seiten
447
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780333752340: Retail Strategy: Planning and Control

Vorgestellte Ausgabe

ISBN 10:  0333752341 ISBN 13:  9780333752340
Verlag: Palgrave Macmillan, 2000
Hardcover