Marketing Strategy and Management - Softcover

Baker, Michael J.

 
9780333748565: Marketing Strategy and Management
Softcover
ISBN 10: 0333748565 ISBN 13: 9780333748565
Verlag: Palgrave Macmillan, 2000

Inhaltsangabe

This is a major revision of Michael Baker's "Marketing Strategy and Management". Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This includes a new Part II, The Marketing Appreciation, which contains material on market research, macro-environmental analysis, customer, competitor and internal analysis. There are three new chapters including Industry and Competitive Analysis, and Current Issues and Trends and more substantial coverage of service industries and new technology.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

MICHAEL J.BAKER was Professor of Marketing at the University of Strathclyde until his retirement in August 1999 where he was Head of the Department of Marketing from its inception in 1971 until 1988. He has also held positions as Dean of the School of Business Administration at Strathclyde, Chairman of the Institute of Marketing and Governor of the CAM foundation. He was the Founding Editor of the Journal of Marketing Management.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0333748565
ISBN 13 
9780333748565
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
576
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781137025821: Marketing Strategy and Management

Vorgestellte Ausgabe

ISBN 10:  1137025824 ISBN 13:  9781137025821
Verlag: Red Globe Press, 2014
Softcover