Business in a Virtual World: Exploiting Information for Competitive Advantage (Macmillan Business) - Hardcover

Czerniawska, Fiona; Potter, G.

 
9780333721216: Business in a Virtual World: Exploiting Information for Competitive Advantage (Macmillan Business)
Hardcover
ISBN 10: 0333721217 ISBN 13: 9780333721216
Verlag: Palgrave Macmillan, 1998

Inhaltsangabe

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

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Über die Autorin bzw. den Autor

FIONA CZERNIAWSKA is Founder and Managing Director of Arkimeda, specialising in research and consultancy for consulting companies. She is also Director of the Management Consultancies Association's Think Tank in the UK, and lectures at London Business School and other European business schools. As a management consultant of long-standing experience, she has worked with many top companies. She is the author of Management Consultancy - What Next? , Management Consultancy in the 21st Century and Corporate Speak .

GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0333721217
ISBN 13 
9780333721216
Einband
Gebundene Ausgabe
Anzahl der Seiten
262
Kontakt zum Hersteller
Dt. Universitätsverlag
buchhandel-buch@springer.com

Abraham-Lincoln-Str. 46
Wiesbaden
65198
Deutschland

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