Competitive Strategies for Service Organisations - Softcover

McManus, John; Botten, Neil

 
9780333716816: Competitive Strategies for Service Organisations
Softcover
ISBN 10: 0333716817 ISBN 13: 9780333716816
Verlag: Red Globe Press, 1999

Inhaltsangabe

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.

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Über die Autorin bzw. den Autor

NEIL BOTTEN is Principal Lecturer in Strategic Management at the London Management Centre, University of Westminster. His professional experience spans the chemical and oil industries and the fire service and his more recent consultancy work involved the introduction of strategic planning processes and scenario planning workshops. He has published in the areas of strategic management and marketing.

JOHN MCMANUS has had many years of experience as a practitioner in industry and the public sector where he has been involved in planning, change management and reengineering. He is author of several books on project management and change management.

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Verlag
Red Globe Press
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0333716817
ISBN 13 
9780333716816
Einband
Taschenbuch
Anzahl der Seiten
348
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780333716809: Competitive Strategies for Service Organisations

Vorgestellte Ausgabe

ISBN 10:  0333716809 ISBN 13:  9780333716809
Verlag: Palgrave, 1999
Hardcover