Strategy in Crisis: Why Business Urgently Needs a Completely New Approach (Macmillan Business) - Hardcover

Loparo, Kenneth A.

 
9780333680902: Strategy in Crisis: Why Business Urgently Needs a Completely New Approach (Macmillan Business)
Hardcover
ISBN 10: 0333680901 ISBN 13: 9780333680902
Verlag: Palgrave Macmillan, 1997

Inhaltsangabe

Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; knowing your customers so well you can anticipate their future needs. This new strategy model will help companies lift themselves to a new level of advantage, growth and profitability in the late 1990s and beyond.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a senior partner with the Kalchas Consultancy Group and author of several papers. He was previously a consultant with McKinsey and worked for four years as a Marketing Manager with Proctor and Gamble.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0333680901
ISBN 13 
9780333680902
Einband
Gebundene Ausgabe
Anzahl der Seiten
307
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Tiergartenstr. 17
Heidelberg
69121
Deutschland