Understanding the Consumer: A Psychological Approach - Softcover

Statt, David A.

 
9780333660638: Understanding the Consumer: A Psychological Approach
Softcover
ISBN 10: 0333660633 ISBN 13: 9780333660638
Verlag: Palgrave, 1997

Inhaltsangabe

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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Über die Autorin bzw. den Autor

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.

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Verlag
Palgrave
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0333660633
ISBN 13 
9780333660638
Einband
Taschenbuch
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780333660621: Understanding the Consumer: A Psychological Approach

Vorgestellte Ausgabe

ISBN 10:  0333660625 ISBN 13:  9780333660621
Verlag: Palgrave Macmillan, 1997
Hardcover