Social Research Methodology: A Critical Introduction (Methods and Principles in Medicinal Chemistry) - Softcover

This clear, coherent and original text is designed to help the reader make informed judgements about appropriate research strategies and the credibility of particular pieces of research. Introductory in pitch and grounded in extensive real-life examples, it explores the assumptions behind the main methods of data collection and analysis and the ways in which methods shape findings. Key terms are explained in plain English, activities offer opportunities for readers to test and extend their understanding, and each chapter ends with recommendations for further reading. The wealth of illustrative research examples will appeal to students across a range of academic and applied social and health science programs.