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Sales Management (Studies in Marketing Management) - Softcover

Donaldson, Bill

 
9780333473832: Sales Management (Studies in Marketing Management)

Inhaltsangabe

The primary aim of this book is to provide undergraduate students with a suitable UK text which enables them to understand the concepts involved in managing the sales force. It seeks to debate some of the key management questions as they apply to the sales function. An ELBS/LPBB edition is available.

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