Verwandte Artikel zu Marketing: Theory and Practice (Studies in Marketing...

Marketing: Theory and Practice (Studies in Marketing Management) - Softcover

 
9780333353998: Marketing: Theory and Practice (Studies in Marketing Management)

Inhaltsangabe

'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.