Adaptive Control Systems in Marketing (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Adaptive Control Systems in Marketing

Second, the marketing manager must use the information to modify his conception of the market. How will the market respond to a given new product? A new type of promotion? An increase in advertising? A cut back in trade allowances? Either explicitly or implicitly the manager must have a feeling for how the market works. He uses the information he has collected to develop or revise that feeling.

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