The Importance of the Model Change (Classic Reprint) - Hardcover

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Excerpt from The Importance of the Model Change<br/><br/>My question to these skeptics is: If this were done, would our industry produce as many new product improvements as it does? Back in 1912 Mr. R. E. Olds published an ad that has become a classic in automobile circles. My farewell car, the ad proclaimed. I do not believe that a car materially better will ever be built. What if all manufacturers had adopted this atti tude back in 1912? If they had, I am afraid the horse would have continued to be a serious competitor to what would still be our chugging roadsters and bouncing touring cars.

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