Bank Window Advertising (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Bank Window Advertising

Although all good advertising builds up character and reputation and works a wonderful force in. Its cumulative effect when extended over a long period Of time and is backed up with the goods, it will not bring quick and direct results, if it lacks any one Of these three essentials. The time, the place and the person are all important.

And, where this rule holds true for ordinary merchandise advertising, it is applicable with double force to financial advertising. The reason for this we shall presently see.

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