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Book by Hirschey Mark
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Críticas
"Dr. Hirschey, I am preparing for my final in Managerial Economics, and I thought I would drop you an email to thank for writing such a great textbook. I don't know how many thank you notes you get, but you did a superb job in writing this text. I am no mathematical genius, and I really have a good shot at an A in this class. Thanks for writing something PRACTICAL."
Reseña del editor
The economic concepts presented in FUNDAMENTAL OF MANAGERIAL ECONOMICS, 9e, show students how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in FUNDAMENTALS OF MANAGERIAL ECONOMICS, 9e, those seeking to further their business careers learn how to more effectively collect, organize, and analyze information. They gain powerful tools that can help them become more successful--and satisfied--in their careers.
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- VerlagSouth-Western Pub
- Erscheinungsdatum2008
- ISBN 10 032458878X
- ISBN 13 9780324588781
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten792
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Fundamentals of Managerial Economics (Book Only)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.7. Artikel-Nr. G032458878XI5N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Fundamentals of Managerial Economics (Book Only)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.7. Artikel-Nr. G032458878XI3N00
Anzahl: 1 verfügbar