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Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, "What determines the success and failure of firms around the globe?" This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen.
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- VerlagSouth-Western
- Erscheinungsdatum2009
- ISBN 10 0324560702
- ISBN 13 9780324560701
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten272
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Global [With Access Code]
Verlag:
Cengage Learning
(2009)
ISBN 10: 0324560702
ISBN 13: 9780324560701
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Buchbeschreibung Taschenbuch. Zustand: Neu. Neu Neuware, Importqualität, , Sofortversand - Created through a 'student-tested, faculty-approved' review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, 'What determines the success and failure of firms around the globe ' This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen. Artikel-Nr. INF1000180522
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