WITH Review Cards AND MKTG 1-semester Online Access - Softcover

"More students engage with MKTG. They like the price. It's about time someone paid attention to the price part of the value equation, without neglecting the benefits part." - F. Franzak, Instructor with Virginia Commonwealth University "It looked amazingly awesome. It was like flipping through a magazine. It was easier to read, and all of the advertisments (pictures) were up to date and related to us as students personally." - Katie H. Warner, student at James Madison University "They are written in concise, down-to-earth language. There are tons of pictures! and interesting blurbs of information. It's very relevant to my life. It's nice to have a text book/website that seems to reach out to students and actually care about how we learn and try to tailor to our needs as much as possible." - Alice Brent, student at Arizona State University

"Mktg 2007/2008" is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. "Mktg 2007/2008" increases the chances you will be prepared for and engaged in your principles of marketing course.