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Strategic Management With Infotrac: Competitiveness and Globalization: Concepts and Cases - Hardcover

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

 
9780324316940: Strategic Management With Infotrac: Competitiveness and Globalization: Concepts and Cases
Hardcover
ISBN 10: 0324316941 ISBN 13: 9780324316940
Verlag: South-Western, 2006

Inhaltsangabe

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.

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Verlag
South-Western
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0324316941
ISBN 13 
9780324316940
Einband
Gebundene Ausgabe
Anzahl der Seiten
992
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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