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Inhaltsangabe
BUSINESS MARKETING MANAGEMENT 9e is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
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Reseña del editor
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
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Beispielbild für diese ISBN
Business Marketing Management: B2B
Verlag:
South-Western College Pub (edition 9), 2006
ISBN 10: 0324316852
ISBN 13: 9780324316858
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Hardcover
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fair. 9. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0324316852-7-1
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Business Marketing Management: B2B
Verlag:
South-Western College Pub, 2006
ISBN 10: 0324316852
ISBN 13: 9780324316858
Gebraucht
Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Artikel-Nr. G0324316852I4N00
Anzahl: 1 verfügbar