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Inhaltsangabe
COMPETING FOR ADVANTAGE is designed and crafted to meet the unique needs of the executive and traditional MBA student. The text is a straightforward and focused presentation of the latest strategic management research and thinking, using detailed examples to make the connection to real world practice. The authors remain focused on those issues particularly relevant to the current or future practitioner, illustrating the process and tools used in strategic analysis and implementation to create a sustainable competitive advantage. Further, the text examines the critical issues of today's business environment including chapters on both strategic leadership and corporate governance. Competing for Advantage is an outstanding resource for those wanting to better understand and more effectively participate in their organization's strategic management process.
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Críticas
"I especially like the organization of the material in these chapters, which provides a logical and easy to follow flow/progression through the topics addressed." "I adopted this text because it is concise and explains concepts clearly and provides good examples. Also, it has a very good structure and sequences of strategic management topics."
Reseña del editor
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
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