Verwandte Artikel zu Essentials of Marketing
Inhaltsangabe
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas
The test bank is exactly what I prefer. You provide a good mixture of questions in regard to straight definitions vs. application questions, and diversity in True/False, Multiple Choice, and Short Answer. Your test bank is one of the better collections of questions I have seen in a while.
Reseña del editor
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Gebraucht kaufen
Zustand: AusreichendReadable copy. Pages may have considerable...
Diesen Artikel anzeigen
EUR 10,59
Gratis für den Versand innerhalb von/der USA
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Essentials of Marketing
Beispielbild für diese ISBN
Essentials of Marketing
Verlag:
South-Western College Pub, 2004
ISBN 10: 0324282923
ISBN 13: 9780324282924
Gebraucht
Paperback
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0324282923I5N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Verlag:
South-Western College Pub, 2004
ISBN 10: 0324282923
ISBN 13: 9780324282924
Gebraucht
Paperback
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0324282923I5N00
Anzahl: 1 verfügbar
Foto des Verkäufers
Essentials of Marketing
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Minor shelf wear. Artikel-Nr. wbb0022006141
Anzahl: 1 verfügbar