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The Future of Business, 5e provides a personal roadmap for understanding and navigating the future of business. Emphasizing "You Are the Future of Business," this edition will teach you to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality. Other important business issues such as entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-commerce are emphasized in this new edition.
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Lawrence J. Gitman, San Diego State University. Dr. Gitman is a prolific textbook author and has published numerous articles in a variety of finance-related journals. He is Past President of the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the Academy of Financial Services. He also served as Vice President for Financial Education of the Financial Management Association. He received his bachelor s degree from Purdue University, his M.B.A. from the University of Dayton, and his Ph.D. from the University of Cincinnati.
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The Future of Business
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