Higher Profits through Customer Lock-In: A Roadmap - Hardcover

Inhaltsangabe

For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company s product when the switching costs are high. This could result from the product being integrated into the companies business systems (Microsoft, SAP, etc). Thus, managers must ask themselves, how can I increase the switching costs of my customer? Bueschken's Higher Profits Through Customer Lock-In covers different strategies for locking in customers.

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