Concepts and Cases (Strategic Management: Competitiveness and Globalization) - Hardcover

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

 
9780324114799: Concepts and Cases (Strategic Management: Competitiveness and Globalization)

Inhaltsangabe

This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.

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