Marketing: Creating and Keeping Customers in an E-commerce World - Hardcover

Reseña del editor

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus. Included is an appendix on marketing plans which should guide readers in developing marketing strategies for both large and small organizations. New E-commerce boxes focus on the impact of technology on global marketing and relationships.