Inhaltsangabe
Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Promotion and Integrated Marketing Communications With...
Beispielbild für diese ISBN
Promotion and Integrated Marketing Communication with InfoTrac College Edition
Verlag:
South-Western College Pub (edition 1), 2001
ISBN 10: 0324062532
ISBN 13: 9780324062533
Gebraucht
Hardcover
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 0324062532-7-1
Gebraucht kaufen
EUR 8,01
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Promotion and Integrated Marketing Communications With Infotrac
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-667-527
Gebraucht kaufen
EUR 3,15
EUR 16,50 Versand
Versand von Frankreich nach USA
Versand von Frankreich nach USA
Anzahl: 1 verfügbar
Internationale Ausgabe
Pkg Promotion & Integrated Marketing Comm + Infotrac
Internationale AusgabeAnbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABBB-66529