Managerial Economics: Applications, Strategy and Tactics - Hardcover

McGuigan, James R.; Moyer, R. Charles; Harris, Frederick

 
9780324058819: Managerial Economics: Applications, Strategy and Tactics

Inhaltsangabe

Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large.

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