Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.
How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?
David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
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A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: www.davidairey.com, www.logodesignlove.com, and www.identitydesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of the popular book, Logo Design Love.
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Zustand: Very Good. : En esta guía práctica y directa, David Airey, autor de 'Logo Design Love', responde a las preguntas más frecuentes que se hacen los diseñadores al iniciar y gestionar sus propios negocios de diseño. El libro aborda temas como la búsqueda de nuevos clientes, la fijación de precios para el trabajo de diseño, el manejo de clientes difíciles y los elementos esenciales que deben incluirse en los contratos. Con anécdotas, estudios de caso y consejos sólidos basados en su propia experiencia y la de diseñadores reconocidos, este libro es un recurso valioso para los diseñadores que buscan tener éxito en la economía global actual. EAN: 9780321844279 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Work for Money, Design for Love Autor: David Airey Editorial: Pearson Education Idioma: en Páginas: 288 Formato: tapa blanda. Artikel-Nr. Happ-2025-10-30-08fbf7bd
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