Content Strategy for the Web (Voices That Matter) - Softcover

Buch 70 von 142: Voices That Matter

Halvorson, Kristina

 
9780321808301: Content Strategy for the Web (Voices That Matter)
Softcover
ISBN 10: 0321808304 ISBN 13: 9780321808301
Verlag: New Riders, 2012

Inhaltsangabe

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Über die Autorin bzw. den Autor

 

Von der hinteren Coverseite

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS






BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?






For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:






- Understand content strategy and its business value


- Discover the processes and people behind a successful content strategy


- Make smarter, achievable decisions about what content to create and how


-
Find out how to build a business case for content strategy









With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
New Riders
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0321808304
ISBN 13 
9780321808301
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
216
Kontakt zum Hersteller
Pearson Benelux BV
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Amsterdam
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Niederlande

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