Demonstrating that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace, this book presents key social media sales strategies, tactics, action plans and real-world success stories for all kinds of sellers. It lays out strategies on how to use venues ranging from Twitter to Facebook to build momentum for sales via PayPal and Ebay It also provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.
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Christopher Spenceris an authentic IT, Internet, eBay and PayPal pioneer. By 1999, he was a successful eBay Trading Assistant, selling as many as 1,300 items in a single week. He became an elite instructor for eBay University, a team of highly experienced eBay users who joined eBay to provide officially sanctioned seminars across the globe. He consults for a wide variety of businesses on using PayPal and now helps them integrate PayPal with social media.
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