100 Things Every Designer Needs to Know About People (Voices That Matter) - Softcover

Weinschenk, Susan

 
9780321767530: 100 Things Every Designer Needs to Know About People (Voices That Matter)
Softcover
ISBN 10: 0321767535 ISBN 13: 9780321767530
Verlag: New Riders, 2011

Inhaltsangabe

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

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Über die Autorin bzw. den Autor

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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Verlag
New Riders
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0321767535
ISBN 13 
9780321767530
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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