Because iPhone development is so young, right now apps are typically designed, developed and deployed by a single person (or very small development team.) The designers are the developers and vice versa. This book will leverage this distinction by teaching designers how to design on top of native iOS metaphors, tools and UI, while teaching native developers appropriate application design and asset preparation.
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Shawn Welch has designed and developed iOS applications since the launch of the first iPhone in 2007. Most recently, Shawn has taken on the role of iOS designer and developer for Kelby Media Group and the National Association of Photoshop Professionals, developing apps for their online training site, Kelbytraining.com, and annual conferences and events such as Photoshop World. A graduate of Kansas State University in Computer Engineering, Shawn has also worked as Senior Media Editor for Digital Strategy for Pearson Higher Education, Arts and Sciences, managing and producing digital technologies and mobile applications for Pearson’s college level A&S textbook division.
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