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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) - Softcover

Buch 58 von 142: Voices That Matter

Anderson, Stephen P. Anderson

 
9780321725523: Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter)
Softcover
ISBN 10: 0321725522 ISBN 13: 9780321725523
Verlag: New Riders, 2011

Inhaltsangabe

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:

  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

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Über die Autorin bzw. den Autor

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

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Verlag
New Riders
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0321725522
ISBN 13 
9780321725523
Einband
Taschenbuch
Anzahl der Seiten
240
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Verantwortliche Person
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