When Search Meets Web Usability - Softcover

Über die Autorin bzw. den Autor

Shari Thurow has been designing and optimizing sites for search engine

visibility since 1995 and has been a Web site usability professional since 2002.

Shari is a renowned speaker on this topic since 1999 and continues to lecture

on this topic worldwide. Shari's first book, Search Engine Visibility, was one of

the first books ever published about search engine optimization.

Nick Musica has over 10 years experience architecting, designing, writing, and

managing Web sites. He is the Founder and of Think Green Media and is a

guest lecturer in New York University's Graphic Communications

Management and Technology Master of Arts program on Web design, search

marketing and Web site usability.

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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.