ZAG: The #1 Strategy of High-Performance Brands (One-Off) - Softcover

Neumeier, Marty

9780321426772: ZAG: The #1 Strategy of High-Performance Brands (One-Off)

Softcover

ISBN 10: 0321426770 ISBN 13: 9780321426772

Verlag: New Riders, 2006

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Cr�ticas

"Each of [Neumeier's] books is excellent, but ZAG is revolutionary." -JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME "You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot." -SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG "Here's a practical field guide on how to create and grow a world-class brand, so no more excuses-read it now and start zagging." -KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY "The revolution needs passion, imagination, and a dangerous handbook. Here it is, born in the trenches yet written with enough verve and imagination to get you out of them-fast." -BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY "A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book." -DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY "Awesome book-even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend." -ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS "There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter." -PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT "ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead." -GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD "Never has one author jammed so many good ideas into so few pages as Marty Neumeier has." -AL RIES, AUTHOR OF THE ORIGIN OF BRANDS "It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan." -BUSINESSWEEK

Rese�a del editor

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand - how to turn your brand's "onliness" into a "trueline" to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to "stretch" your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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VerlagNew Riders
Erscheinungsdatum2006
ISBN 10 0321426770
ISBN 13 9780321426772
EinbandTapa blanda
SpracheEnglisch
Anzahl der Seiten192

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Zag : The #1 Strategy of High-Performance Brands

Neumeier, Marty

Verlag: Pearson Education, 2006

ISBN 10: 0321426770 ISBN 13: 9780321426772

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Zag : The #1 Strategy of High-Performance Brands

Neumeier, Marty

Verlag: Pearson Education, 2006

ISBN 10: 0321426770 ISBN 13: 9780321426772

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Anbieter: Better World Books, Mishawaka, IN, USA

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Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 3970760-6

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ZAG: The #1 Strategy of High-Performance Brands (One-Off)

Marty Neumeier

Verlag: Pearson Education (US), United States, 2006

ISBN 10: 0321426770 ISBN 13: 9780321426772

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Paperback. Zustand: Very Good. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read youll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing difference into your brand - how to turn your brands onliness into a trueline to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to stretch your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brandsradical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002025326

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Zag: The Number-One Strategy of High-Performance Brands

Neumeier, Marty

Verlag: New Riders, 2007

ISBN 10: 0321426770 ISBN 13: 9780321426772

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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780321426772. Artikel-Nr. 9973976

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Zag: The Number One Strategy of High-performance Brands

Marty Neumeier

Verlag: New Riders, 2006

ISBN 10: 0321426770 ISBN 13: 9780321426772

Gebraucht Softcover

Anbieter: medimops, Berlin, Deutschland

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Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M00321426770-V

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