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Críticas
Here's what people are saying about the material in INFLUENCE: Science and Practice: "This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy." -ROGER FISHER, Director, Harvard Negotiation Project, Co-author of "Getting to Yes." "For marketers, it is among the most important books written in the last 10 years." -JOURNAL OF MARKETING RESEARCH "The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row." -GREG RENKER, President, Guthy-Renker "It would be marvelous reading for students taking Social Psychology." -DAVID MYERS, Hope College "The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class." -ALAN J. RESNIK, Portland State University "INFLUENCE should be required reading for all business majors." -JOURNAL OF RETAILING
Reseña del editor
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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- VerlagPearson
- Erscheinungsdatum2000
- ISBN 10 0321011473
- ISBN 13 9780321011473
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten262
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Influence: Science and Practice
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Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. H14B-02186
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Influence : Science and Practice
Verlag:
Pearson Education, Limited, 2000
ISBN 10: 0321011473
ISBN 13: 9780321011473
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Influence : Science and Practice
Verlag:
Pearson Education, Limited, 2000
ISBN 10: 0321011473
ISBN 13: 9780321011473
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Influence: Science and Practice: United States Edition
Verlag:
Pearson Education (US), United States, 2000
ISBN 10: 0321011473
ISBN 13: 9780321011473
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Paperback. Zustand: Very Good. Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001306648
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Influence: Science and Practice: United States Edition
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780321011473. Artikel-Nr. 9867440
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Influence: Science and Practice
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Paperback. Zustand: Very good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDPsychology; very good trade paperback, some creases, tips bumped, clean pages, prompt shipping with tracking. Artikel-Nr. blueroughroom3RZ021
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Influence: Science and Practice
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Paperback. Zustand: Brand New. 4th edition. 262 pages. 9.00x6.00x0.75 inches. In Stock. Artikel-Nr. 0321011473
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