Theory and Cases (Strategic Management: Competitiveness and Globalization)

Inhaltsangabe

Explaining how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to achieve a sustained competitive advantage, this text focuses on the strategic management process on outcomes. Global issues are woven throughout the text, with a separate chapter devoted to international strategy. Includes a chapter on co-operative strategies, coverage of the competitive landscape and material on organizational forms used by firms to implement strategies.

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