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Managing Salespeople: A Relationship Management Approach: A Relationship Approach - Hardcover

Hite, Robert E.; Johnston, Wesley J.

 
9780314064325: Managing Salespeople: A Relationship Management Approach: A Relationship Approach

Inhaltsangabe

A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.

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