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Small Business Smarts: Building Buzz with Social Media - Hardcover

O'Leary, Steve; Sheehan, Kim; Lentz, Sterling

 
9780313394096: Small Business Smarts: Building Buzz with Social Media

Inhaltsangabe

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.

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Über die Autorin bzw. den Autor

Steve O'Leary is chairman of O'Leary and Partners, a full-service advertising agency in Orange County, CA.

Kim Sheehan, PhD, is professor of advertising and director of the Strategic Communication Master's Program of the School of Journalism and Communication at the University of Oregon.

Sterling Lentz is market analyst at the marketing firm Adpearance, Portland, OR.

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