With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology.
In "The New Handshake: Sales Meets Social Media," coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy--including how to empower salespeople to overcome their resistance to change.Über den Autor:
Joan C. Curtis is CEO of Total Communications Coaching where she is an ICF certified coach and nationally known speaker. Dr. Curtis has written, Managing Sticky Situations at Work and Strategic Interviewing. She's won numerous awards for her writing and speaking abilities. Barb Giamanco is Talent Builders CEO and an experienced sales strategist, consultant, speaker with a proven track record for generating sales. She capped a corporate career at Microsoft where she led sales teams and coached executives. She has received numerous leadership and sales awards.
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