Linguistic Cultures of the World: A Statistical Reference (Cross-cultural Statistical Encyclopedia of the World, 2, Band 2) - Hardcover

Parker, Philip M.

 
9780313297694: Linguistic Cultures of the World: A Statistical Reference (Cross-cultural Statistical Encyclopedia of the World, 2, Band 2)
Hardcover
ISBN 10: 031329769X ISBN 13: 9780313297694
Verlag: Greenwood, 1997

Inhaltsangabe

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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Über die Autorin bzw. den Autor

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

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Verlag
Greenwood
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
031329769X
ISBN 13 
9780313297694
Einband
Gebundene Ausgabe
Anzahl der Seiten
450
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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