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Grinding It Out: The Making of McDonald's - Softcover

Kroc, Ray

 
9780312929879: Grinding It Out: The Making of McDonald's
Softcover
ISBN 10: 0312929870 ISBN 13: 9780312929879
Verlag: St Martin's Press, 1990

Inhaltsangabe

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

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Über die Autorin bzw. den Autor

Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.

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Verlag
St Martin's Press
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0312929870
ISBN 13 
9780312929879
Einband
Taschenbuch
Anzahl der Seiten
218
Kontakt zum Hersteller
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Verantwortliche Person
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