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Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success - Hardcover

 
9780312239114: Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success
Hardcover
ISBN 10: 0312239114 ISBN 13: 9780312239114
Verlag: Palgrave Macmillan, 2003

Inhaltsangabe

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

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Über die Autorin bzw. den Autor

VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Stratégique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation, and Asia Pacific Crossroads.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0312239114
ISBN 13 
9780312239114
Einband
Gebundene Ausgabe
Anzahl der Seiten
292
Herausgeber
Aggarwal V.
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