Speaking of Health: Assessing Health Communication Strategies for Diverse Populations - Hardcover

Inhaltsangabe

Central to this study are three test cases that illustrate the problems and methods common to public health communication. The example of a public health campaign illustrates communication methods, mammography screening is given as the example of a public health problem, and disease management is examined through the case of diabetes mellitus. The health communication strategies employed in all three cases are examined with chapters on technology, definitions of diversity, and theoretical methods taken from behavior and communication studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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