32 Ways to Be a Champion in Business - Softcover

The Hall of Fame basketball player explains how he translated his talents on the basketball court into success in the boardroom, sharing more than 30 hard-won lessons in business gamesmanship, from finding an unfilled niche in the market and building and protecting a brand to creating a diverse team with complementary strengths and being a true leader. Reprint. A best-selling book.

EARVIN “MAGIC” JOHNSON—known worldwide for his talent on the basketball court—has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing.

For speaking engagements or to book Earvin “Magic” Johnson for your next corporate en­gagement, e-mail: info@magicjent.com.
From the Hardcover edition.