Verwandte Artikel zu Different: Escaping the Competitive Herd

Different: Escaping the Competitive Herd - Softcover

Moon, Youngme

 
9780307460868: Different: Escaping the Competitive Herd
Softcover
ISBN 10: 030746086X ISBN 13: 9780307460868
Verlag: Crown, 2011

Inhaltsangabe

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. 

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Crown
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
030746086X
ISBN 13 
9780307460868
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
MUSIC STORE professional GmbH
022188841282
Lars.Mueller@musicstore.de

Istanbulstr. 22-26
Köln
51103
Deutschland